

Readership of "Yumi's Cells," another popular Naver Webtoon series, jumped 30-fold after it was adapted into a tvN drama series in September, according to Naver Webtoon. The finishing scene of "Yumi's Cells" where Yumi's Cells wave goodbye to the reader, another cell looking into the village from the outside. Other webtoons have benefitted from the series they inspired. The webtoon series was released in August 2019 and finished in September 2020. Due to the rising popularity of both the video and webtoon versions of "Hellbound," Naver Webtoon has translated the webtoon into nine languages, including English, Japanese and Thai, the company said. Netflix's "Hellbound" racked up 43.48 million viewing hours globally within three days of release, topping Netflix's Global Top 10 charts for three days.

The company did not disclose exact reader or sales figures. The "Hellbound" webtoon can be read by paying 200 (17 cents) won per episode or with a coupon. The average number of people spending cash on the webtoon series increased by 14-fold. According to Naver Webtoon, the number of views of "Hellbound" surged 22 times since the Netflix series was released on Nov. "Hellbound" the series has driven traffic to "Hellbound" the webtoon. The number of readers of Naver Webtoon's ″Hellbound″ series surged 22 times after the Netflix original of the same title was released on Nov.
